Free White Paper7 steps to a successful

Connect with us

Subscribe to our weekly eNewsletter

Follow us on Twitter

MKTAdvantEdge: @WestonStinson thank you. I got through - after 25 mins. Ticket was re-issued in 2 mins. What a waste of time
Thursday, Dec 20, 2012
MKTAdvantEdge: @united on hold for 23 mins, trying to re-issue ticket bc of your delay. Not happy
Thursday, Dec 20, 2012
MKTAdvantEdge: ARGO shows Press & PR's "Starring Role" in Improbable Rescue of Six Americans during Iran Hostage Crisis http://t.co/k53VM7Cc
Wednesday, Nov 14, 2012

Popular Posts

Imagine it. Now achieve it.

Welcome to the Brave New World of marketing.

A world where consumers are becoming increasingly determined to be in full control of both the means and content of the information they receive. While challenging, this opens up tremendous opportunities for brands to:

  • engage with customers and prospects in interactive, two-way discussion
  • get real, actionable data and input for product development
  • harness the power of referrals in new, innovative ways
  • provide value to prospects and customers
  • establish expertise in specific markets and on specific topics
  • earn and retain customer loyalty

Are you ready to take advantage of these opportunities?

CTA-01

Recent Blog Posts

ARGO shows Press & PR's "Starring Role" in Improbable Rescue of Six Americans during Iran Hostage Crisis
Wednesday, Nov 14, 2012 Alexandra Ballantine
There are many reasons to see first rate rescue thriller ARGO, based on the true story of how six American embassy staffers in Tehran slipped out of that city peacefully during the Iran hostage crisis. If you make your living in public relations and marketing communications, however, you...Read More
PR's New Benefit: Riding Point on Marketing Innovation
Tuesday, Sep 11, 2012 Alexandra Ballantine
A recent enewsletter from Marcus Sheridan, author, blogger and founder of The Sales Lion brand , urged readers to "take a stand."   He meant find something you believe is really wrong with your industry and write about it as a way of showing a deep and unique concern for your clients. ...Read More
We might all be in advertising soon
Thursday, Jun 21, 2012 Katleen Richardson
In the Mad Men days, advertising was there to inform and educate people. After that, advertising started adding an entertainment value, and nowadays, we see more and more "normal" people being part of advertising campaigns. You probably remember my article about the TNT launch in Belgium ,...Read More
How one terrible customer experience affects brand perception
Wednesday, Jun 20, 2012 Katleen Richardson
I always try not to have these blogs turn into a personal rant, but when traveling with my familiy the other day, we had an absolutely horrific branded customer experience, which resulted in us swearing to never fly an AirTran again. We are serious about that - not flying V Australia or any...Read More
Why No Brand Identity is immune
Wednesday, Jun 6, 2012 Alexandra Ballantine
Aaron Kwittken, CEO and Partner, Kwittken + Co., recently asked on Forbes.com if Walmart and Apple have developed a virtual immunity to damaging, even radioactive, news, thanks to the amazing and unique value they offer.   I want to suggest to the PR community the answer to this very...Read More