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Popular Posts

Imagine it. Now achieve it.

Welcome to the Brave New World of marketing.

A world where consumers are becoming increasingly determined to be in full control of both the means and content of the information they receive. While challenging, this opens up tremendous opportunities for brands to:

  • engage with customers and prospects in interactive, two-way discussion
  • get real, actionable data and input for product development
  • harness the power of referrals in new, innovative ways
  • provide value to prospects and customers
  • establish expertise in specific markets and on specific topics
  • earn and retain customer loyalty

Are you ready to take advantage of these opportunities?

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Recent Blog Posts

YouTube takes on standard TV advertising, introducing online TV
Wednesday, May 9, 2012 Katleen Richardson
YouTube is launching 100 online TV channels, featuring original content from partners such as the Wall Street Journal, Ashton Kutcher and Madonna. The goal is to create about 25 hours of original content a day, and yes, there are still only 24 hours in a day.  It turns out that YouTube...Read More
5 steps to remove the stress from online marketing
Wednesday, May 2, 2012 Katleen Richardson
As our business grows, there is one thing that continuously keeps on surprising us: how many marketers have forgotten about the basics when venturing into online marketing. The impact of this has the potential of being pretty dramatic, going from missed opportunities, to damage to brand and...Read More
Making sense of the social media technology forest
Monday, Apr 30, 2012 Katleen Richardson
I have argued on a few different occasions that we are dealing with a social media bubble, not just when it comes to actual platforms (Pinterest still has yet to figure out how to make money), but also when it comes to social media management platforms: every time I look over my shoulder, someone...Read More
5 baseline measures for social media performance
Thursday, Apr 26, 2012 Katleen Richardson
When measuring social media ROI and performance, it's hard to focus, because there are so many different variables being thrown at us. There are users, followers, posts, comments, visits, views, uploads, referrals, reviews, discussions, check-ins, likes, updates, interactions, video plays, audio...Read More
Are email newsletters dead?
Tuesday, Apr 24, 2012 Katleen Richardson
During a meeting today, I heard one of my colleagues proclaim that email newsletters are dead. Apparently, this point of view is shared by quite a few people - some of them even proclaim social media replacing email all together - but with eNewsletter ROI's of somewhere between 4,000% and 8,000%...Read More