Marketing AdvantEdge was founded by a group of PR and Marketing professionals who realized there was a fundamental change happening to the way we market, a change which was only being accelerated by the global financial crisis.
We see that traditional one way marketing channels such as direct mail, batch and blast email, PPC, old school web sites, TV and radio are being replaced by channels which enable consumers to engage in two-way conversation, to research products and experiences, to find referrals and engage with brands and with each other. Our findings are that consumers want to be able to decide when, where, how, and from whom they receive information, a decision which previously was not theirs.
Our aim is to enable businesses to leverage these new marketing channels to grow business, increase marketing ROI and add to the bottom line. Contact us today to find out more.