I just came out of a meeting where a prospective client showed me a proposal they got from an SEO company to do their Search Engine Optimization for them. The company they were talking to had proposed 3 standard packages to them, with the most expensive one being $5,000/month. The thing is, every web site operates differently, which has a direct impact on how to tackle the SEO strategy. It all depends on which goals their web site meets, what technology they used to build the web site, how many pages there are,...
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You might have noticed there are a number of web sites blacking themselves out today, trying to raise awareness for the potential impact of SOPA.
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TubeMogul has some interesting video stats which we discussed in this
blog post. These stats beg a bigger question: why are the majority of YouTube video’s attracting very little to no views? I think there are two kinds of reasons for this:
- Reasons related to the content of the video
- Reasons related to the optimization of the video
We addressed some of the content issues in this same post, in the assumption that your content adds value, and is structured correctly. If you are looking for some input on how to create good video content, we always recommend creating customer stories, expert interviews and how-to video’s. If what you are talking about is compelling enough, your content will be as well.
What a lot of people forget is there is more to making a video then actually creating it. You also need to promote it, so it can get found. Here are some tips to make sure you get the most mileage out of your YouTube video
- Branded YouTube channel: invest some time and effort in making it look good. It will be worth it
- Title: you will need to balance getting keywords in your title vs writing a title that still makes sense AND is compelling
- Descriptions: leverage them as much as you can. Embed your keywords, make sure you feature your speaker names in them, and put a clickable link within the first 20 words, assuming you want to drive traffic to your web site
- Tags: make sure your tags are relevant, as detailed as possible and consistent with each other. Use your top keywords, brand name, city and topic at a minimum
- Web Site: make sure that you embed your video on your web site, optimizing the landing page. We recommend uploading to your web site first before uploading to YouTube, so you can get mileage out of the back links
- Community: encourage community interaction by enabling ratings, using annotations, and referencing your other video’s in the responses you post to user comments, when relevant. This will help your video getting found by your target audience
As always, I’d love to hear your thoughts. Please feel free to share below.
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I have been part of many heated debates on how to measure ROI for SEO. Fact of the matter is that there are different ways to accomplish this, but none of these are completely bullet proof. But, if you select one and stick to it, you can at least compare apples to apples over time. So here is our methodology, in an attempt to bring some method to the madness:
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We are about to embark on a project which involves creating a video that features 6 executives in 6 different cities around the world. The final product will be two sets of web video’s: one featuring highlights from the 6 different presentations, and the 6 individual presentations which run at about 2 minutes each.
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The question has been asked a few times now during meetings: can SEO be done for our site on a small to non-existent budget. The short answer is no. The cheapest we have ever done it for was $600 a month. The most expensive was $5,000 a month. It takes real money to generate real money, because there are a lot of people out there trying to do the same thing. One of the SEO guru’s out there, Seo Himanshu, had a really interesting post recently on SEO myths. Here is the link to his blog post.
Here are the top 10 things we learned when setting up an online marketing strategy
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