It's that time of year where football has taken over my house. I can't say I am a big fan of football - there are too many interuptions during a football game. I am far more in favor of a good game of rugby, where they at least get on with it, within the time alotted (at least most of the time). Patience is not my biggest virtue.
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According to the owner of Alis, a skate shop in downtown Copenhagen (Danmark), skaters really don’t care about elections – all they care about is getting more skate parks. So he decided to cease the moment, and convert all those political posters in town into posters promoting the skater agenda. We think it’s pretty smart, although I doubt those political candidates think it’s funny their expensively printed posters are being abused. We don’t know how much, if any, revenue got generated off these, but you can watch the video here. Please let us know below what you think.
We have dedicated a few posts now to the need to be different and innovative, to stand out from all the noise in the market place. The Elementary Teacher’s Federation of Ontario has done just that. They have created a series of TV, radio, print and online ads which start with an anti-kid teaser, to then make a 180 degree turn explaining why it is important to vote for the party that will actually put measures in place that benefit the school system and the children.
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For the last few months, we have been bombarded with promotions for social media platforms and training. We have been prospected by companies that have their entire business set up around social media, and we have been lectured about how we will hopelessly stay behind if we don’t jump onboard.
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