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You might have noticed there are a number of web sites blacking themselves out today, trying to raise awareness for the potential impact of SOPA.

It’s hard to make sense of the different Twitter tools that exist, so I felt it was time to make a list of the ones I love, and use most

There are a lot of different opinions on social media out there. Marketers embark on social media to generate leads, improve their SEO ratings, promote their brand, engage in two-way conversations with their consumers and customers, conduct market research,… As I am looking at different social media accounts, I am surprised at how many of them just seem to do the same old same old one way promotion: the occasional white paper, article, case study, push out a little survey, and every so often a blog post. There is very little two way interaction going on in those accounts, and they therefore don’t really perform either.

I am sure you have seen these status updates: “My boss doesn’t believe in social media, so we have a bet and he’s paying me $1 for every like I get to this update”. Personally, I am getting sick of them. I think they are a scam to build a personal network, and it doesn’t show off the the ability to generate two way conversations with your customer base, which I think is the biggest business reason to engage in social media.

I have heard people argue they are not spending their time and effort on twitter, and usually urge them to think again – outside the box. I have seen it being very successful in customer support situations, and a recent article on cnn.com talks about how the airlines leverage twitter that way.
You can read the article by clicking here.

2K Games has terminated it’s relationship with the Redner Group – their PR company. Reason? The game Duke Nukem Forever was getting mixed reviews, so the PR company made a statement through their twitter account which appeared to threaten to withdraw access to review copies of future games for critics who gave the game a bad review. Needless to say that the statement spread like wildfire, although the Redner Group withdrew it, and apologized for a reaction overly emotional.