No inbound marketing strategy is successful without a solid content marketing strategy. Where inbound marketing is focused on getting customers knocking on your door, content marketing will help you get them through the door. It serves multiple goals, such as:
- Brand awareness
- Lead generation, conversion and nurturing
- Opportunity and customer conversion
- Customer support
- Customer retention
- Customer conversion into advocates
We take an integrated content marketing approach, split over these 3 channel “categories”:
- Online, including but not limited to: blogs, social media, web sites, landing pages, mobile, video, eNewsletters, lead nurturing emails, online events…
- Off line, including but not limited to: dynamic direct mail, published articles, TV interviews,…
- Face to face: speaker engagements, event and networking attendance,…
Developing a content marketing strategy, creating valuable content, and measuring it’s impact is critical to any organization trying to adapt to a new, consumer driven reality.
If you are ready to be part of the new marketing revolution, please contact us.