If you are pursuing very specific goals, such as event promotion, customer recognition, or a new product launch, direct mail is still more then appropriate. Considering 44% of direct mail is never opened, you need to be willing to adopt new marketing principles though, connecting online with off line marketing, and creating highly targeted, personalized content. This is the only way direct marketing continues to be a very powerful tactic
The days of “spray and pray” are over. But if you are willing to innovate and take a risk, please contact us. It will be worth it!